- 3-Tier Sales
- Trade Marketing
- Advanced Analytics
“Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace e-mail as the dominant form of corporate communications.” — Bill Gates
Chatter is changing the way employees collaborate with one another. New, young sales reps grew up on the internet. This is how they communicate. This is how the world communicates. Now available for your business. Contact GreatVines to learn how Chatter from Salesforce.com is an integral part of the GreatVines user experience, from real-time team collaboration, to triggered alerts and shared content. Let your data talk to you!
Whether you know it or not (or even like it) websites like Facebook and Twitter are shaping the way we think about data and communication. No longer do you need to search through piles of disparate, disconnected information sources – today the data you need comes to you! We all have strong feelings about how Facebook connects us or who it connects us to, or how Twitter overwhelms us; but you can not dispute the power of information within a business. At one level or another, you are probably on this website because of a need for a CRM solution – relationship management, and relationships are founded on communication.
The great news for all GreatVines customers is that Chatter is embedded fully within our application and available today - and you can now enable Chatter access for all employees in your organization for free, including mobile support! Please check out this powerful video (also displayed below) and contact us to discuss your collaboration needs.
With many GreatVines customers rolling out tablet computers across most or all of their sales team, this topic has generated a lot of discussion internally. This week Apple will debut the new iPad 2 while the Motorola Xoom and HTC Flyer come closer to the promise of 4G connectivity. We thought it was time to share our thoughts on tablet architecture, performance and overall applicability within the universe of beverage alcohol sales.
The core of the GreatVines sales methodology is relationship development. The tablet encourages and enforces a few key principles: customer engagement, activity tracking, photo capture and one-click reporting. Today’s tablets offer the easiest way for supplier and distributor sales reps to spend time in front of the customer, capturing details of their needs and wants, documenting displays and menus, while being only a click away from key reports and metrics on that customer. Anyone who has tried to capture off-premise survey data with a laptop and air card knows how convenient a tablet with integrated access can be. Whether at a bar or in a warehouse, a sales rep can show brand presentations and capture orders quickly and conveniently.
Under the hood, the first and most important differentiator is the operating system. Although the Apple iPad brings the same user-friendly (read simple) interface that Mac lovers worldwide have come to enjoy, the Android platform is a more business-friendly environment for mobile computing. For those who don’t know Android is an open-source mobile operating system from Google which has gained significant market share in recent years versus Apple and Blackberry, with no end to the momentum in sight.
The iPad ships with the standard Safari browser and GreatVines has run flawlessly with it since the first model shipped in April 2010. However Android users can now surf the web with Opera, Firefox, Dolphin and other sleek browser systems allowing for optimization around certain business use cases (streaming, caching, privacy). Since GreatVines is a browser-based application, these newer browsers combined with faster LTE (4G) speeds should be extremely promising for data intensive applications. IT departments will also be encouraged by the security and enterprise administration that is possible with Android.
My current favorite is the Motorola Xoom tablet available on Verizon, although models and capabilities are changing quarterly. The Xoom is Android based, has a larger widescreen display perfect for GreatVines order entry and CRM. The next logical upgrade will be dual-core processors which will give tablets an incredible boost in computing and browsing speed. If you are attending WSWA 2011, please come by the GreatVines booth and take one of these new slick devices for a spin.
When you are in sales, time is money. The more time you spend selling, versus other administrative activities, the more you will sell. So, what are the 3 things sales reps absolutely need at their fingertips to make the best use of their time and sell more cases? You may be surprised at whats possible, and that we are doing it.
I loved Richard Branson’s recent article, “Why aren’t more business leaders online?” While he is mostly referring to executives aversion to social media (only 16% of executives are using social media), he also indicates the lack of ambition by these executives to utilize technology in general. There is a “surprising lethargy about using the online tools already available”. In his opinion, and mine, this is a big mistake. If your answer to the question “How am I using the latest technology to improve my business?” is, “I check my email on my iPhone”, then you are missing the boat. State of the art cloud computing systems and mobile business applications can make your business much more efficient, collaborative and productive. And, the tools are here NOW. As Branson says, “Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand”. Don’t be late to the game.
The Success Manager role is a client-facing resource for GreatVines Customers, delivering support account management. The role encompasses ongoing support/guidance, business strategy and transformation advice, and account oversight. As a customer advocate, the Success Manager is the client’s Primary Point of Contact responsible for orchestrating all support activity within GreatVines to deliver a superior client experience. This role focuses on ongoing relationship-building and proactive account management activities, promoting overall customer satisfaction, product adoption and renewals.
High Level Duties:
2+ years recent Salesforce.com admin experience mandatory, certification desirable.
You are: a quick and motivated study in all things technology.
We’re an agile company using leading edge cloud tools for process management alongside enterprise software integration with our global clients – for you mastering new technology isn’t a burden, it’s just another day at the office.
You possess: strong communication, organization, business analysis, and project management skills.
Your ability to effectively communicate with clients/peers and avoid misunderstandings as regard requirements, deadlines, testing and delivery is uncanny! This includes communicating changes in timeline, training non tech users on new software, and translating complex business concepts to our dev team.
Your other skills might include:
We are an established startup tech company providing beverage selling solutions for wine, spirits and craft beer. As a salesforce.com technology partner our cloud-based solution set utilizes the force.com platform, GoodData.com for business analytics and Amazon Web Services for infrastructure and data management.
Our customers include a range of marquee alcoholic beverage brands from niche producers to global behemoths. We enthusiastically deliver custom configured solutions to meet their sales automation needs.
Please respond via email only to with some information about yourself, your background and why you feel you are a good fit for the position.
Include your resume and any desired cover letter or references saved as a single document with the following filename structure:
Role works from home, must have suitable work environment and internet connection. Must live in CA, OR, WA, no exceptions.
Do not call, no recruitment professionals please.
Welcome to the first in a new series of website posts dedicated to cutting-edge new features of GreatVines and Force.com in 2012. Hopefully by now you are already aware of and utilizing our new “Account Call” capability, affectionately referred to as the “Mega Call”. This significant upgrade in 2011 allowed GreatVines users and managers to log visits, tasks, update objectives plus log any relevant brand activation and visibility data gathered during the visit, such as Tastings, Events, Wine and Cocktail Menu Placements, Off-Premise Displays and much more. This new single page reduced unnecessary clicks and page loading by 200 to 300% per visit.
Up next in our first Spring 2012 release is the much anticipated National Account Authorizations module. Building upon the flexibility and configurability of “Mega Call” this new feature lets Key Account users who focus at the National, Regional and Chain level to log product “Authorizations”. In most Suppliers, these take on many forms and names such as “Distribution”, “Mandates” or even simply “Programs”. We use the example internally of selling in a “Drink Feature” at a chain like TGI Fridays. Each customer can drive the data they wish to gather including Authorization or Mandate type, approval status, start and end date, plus very specific data about each “Placement” type such as Backbar, Menu or Limited Time Offer.
This feature is typically enabled only on “Chain HQ” pages within GreatVines, although it can support any valid Account Type including Distributors and Retailers. Support is included for Chain “Objectives” which result in new Authorizations, combining current, expiring and targeted placements into a single report or grid. Once these multiple authorizations are logged across all of the Chain accounts, users can quickly generate a grid, export into Excel or Email a summary of the data to selected Contacts.
This powerful new module of GreatVines will require your team to perform a quick review and update of your applicable Labels and Items, as most customers may want to limit the “Products” available to the Authorization module. And as previously mentioned, your Administrator can rename virtually all the descriptors on the Authorization pages and emails into terms that you choose!
Please work with your System Administrator to review whether this new Module should be activated in your GreatVines Account, and let us know what you think of this great new capability!
We are thrilled to be highlighted by one of our craft beer suppliers today in the Craft Business Daily email newsletter! Thanks to Marty, Andy and Jenn for the love.
At Dreamforce 2011 our CEO John Collins recorded the following testimonial for our partner GoodData. Let us show you how GreatVines Advanced Analytics can transform your business.
Force.com Native App brings visibility by the case to beverage alcohol industry
GreatVines today announced that it has selected GoodData to power the analytics for its innovative beverage selling solution. For GreatVines, dashboards and ad hoc reporting are Powered by GoodData, combining licensed sales and depletion data across multiple distributors from Nielsen with CRM data for key accounts, sales activities, brand activation and visibility. Thanks to GreatVines and GoodData, producers and distributors no longer have to struggle with complex Business Intelligence products to unlock the power of market and channel data.
“Embedding analytics into sales CRM processes is central to our product mission,” said John Collins, CEO of GreatVines. “GoodData immediately impressed us with their scale and flexibility; the fact that it so easily integrated into the Force.com platform was a great bonus.”
GreatVines – built entirely on the Force.com platform -embeds analytics into every step of the sales process, so reps can see historical trends, analyzing data by brand, label, package, territory and more. With analytics across all three tiers, companies can make more evidence-based decisions on sales strategy and trade promotions. Thanks to GoodData, GreatVines customers get:
“Only GoodData can deliver on the flexible and powerful analytics requirements of Force.com apps,” said Roman Stanek, Founder and CEO of GoodData. “We were built to help companies like GreatVines make analytics a central part of their products.”
“The best part of working with GoodData is seeing metrics come alive for our customers,” said Collins. “For many customers, this is the first time they’ve been able to marry sales activities to results.”
GreatVines creates innovative software on the Force.com cloud platform for managing sales, trade marketing and order fulfillment for companies in the Beverage Alcohol industry. Notable clients include Kendall Jackson, Rémy Cointreau USA and Craft Brewers Alliance (Widmer Bros, Kona Brewing, Redhook). GreatVines also provides consulting and implementation services for suppliers and distributors of wine, spirits and beer through the 3-tier wholesale system. GreatVines is an ISV and OEM partner of Salesforce.com and VAR partner of Nielsen’s Beverage Data Network.
GoodData offers the world’s most powerful Cloud BI Platform, providing our customers and partners with operational dashboards, advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches. GoodData is trusted by companies like Enterasys Networks, Capgemini, and Software AG, and embedded into offerings from cloud innovators like Zendesk, Get Satisfaction and Pardot. GoodData is headquartered in San Francisco and located in the cloud at http://www.gooddata.com.
We were recently interviewed and asked about the differences between Direct to Consumer CRM and Trade CRM, particularly for wine producers. Wine producers are unique in the Alcoholic Beverage space in that they are allowed to sell directly to some of their consumers through e-commerce, wine clubs and their equivalent of a factory outlet store – the tasting room. These efforts are labeled “Direct to Consumer.” We at GreatVines are often asked to be involved in Direct to Consumer CRM opportunities, but our focus is on Trade CRM, Analytics, and Order Entry for producers and distributors.
Here are the high level observations I came up with when asked about the differences between Direct to Consumer (DTC) CRM activities and Direct to Trade (DTT) CRM activities.
Naturally we at GreatVines think our system contains a set of tools ideal for navigating this complex space, focusing on visibility of both efforts and results.
An oldie but goodie. This video from Salesforce.com reminds us all why we do what we do. If you are new to “Cloud Computing” please watch this short video for a powerful primer.