About John Collins

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So far John Collins has created 7 blog entries.

Spring Training for Beverage Sales Pros

By | March 20th, 2017|3-Tier System, Sales Strategy|

If you’re a baseball fan like me, you’re always invigorated this time of the year when the boys of summer report to the sunny states [...]

NOT an Invasive Species – How GreatVines Integrates with Existing IT Ecosystems

By | February 23rd, 2017|3-Tier System, Technology|

Think about introducing any new software solution into an organization’s IT landscape is like introducing a non-native species into an existing ecosystem. The ecosystem already [...]

The “Programmarian” Explosion – GreatVines’ Evolutionary Linkage

By | May 5th, 2016|General,, Technology|

More than half a billion years ago, there was a quantum leap in the variety and complexity of life on Earth.  After eons of the [...]

The IT Evolution Behind the Pricing Revolution

By | August 24th, 2015|Pricing Management, Technology|

John Collins - CEO For as long as I’ve been with GreatVines a common question from suppliers surfaces: “What do you have to [...]

Change Management: Ever a Struggle

By | October 31st, 2014|Technology|

Like many of us, I attend a lot of conferences. At one of them I moderate an annual CIO roundtable full of bright folks that get together and share ideas and experiences. As part of our regular practice, we collect topics from the group for discussion. Topics with the most interest percolate to the top of the list for discussion and idea sharing. […]

Direct to Consumer CRM vs Trade CRM for Wineries

By | March 16th, 2011|3-Tier System|

We were recently interviewed and asked about the differences between Direct to Consumer CRM and Trade CRM, particularly for wine producers.  Wine producers are unique [...]

Dreamforce 2010 – A Newcomer Perspective

By | December 15th, 2010|Events,, Technology|

In early December I had the chance to attend Dreamforce 2010. Not having been to's Dreamforce event before, I really didn't know what to [...]