Archive for the ‘3-Tier System’ Category

How I “Cut My Pricing Teeth”

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Definition:  It’s a metaphoric reference to when a baby’s teeth first appear. They grow (cut) through the gums – often painfully, which also gives us the figurative usage teething troubles. Once the baby has “cut its teeth”, it’s properly equipped for the all-important “real-world” task of chewing solid food (metaphorically, for tackling more complex problems in…

Great Show: WITS 2015 Recap

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June 30, 2015 · by Tim Jones · 3-Tier System, Events, Sales Strategy, Technology
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I recently attended the 11th annual Wine Industry Technology Symposium in Napa. As always, lots of great people from around the industry were there and I’m proud that GreatVines was a part of it. I led a session and made a presentation titled “Executing Your Brand Strategy in the On-premise” to attendees. We had some great dialogue…

3 Q’s for Alcohol Suppliers Considering a New Sales Reporting Solution

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June 10, 2015 · by Beau Redstone · 3-Tier System, Analytics, Sales Strategy, Technology
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Most producers of beer, wine and spirits have some form of sales reporting/trade marketing solution in place to help them manage their business. Whether it is a collection of manual processes, a “home-brewed” technology solution or a third-party software tool, there has never been a better time than now to reassess the overall effectiveness of…

April 26, 2015 · by Beau Redstone · 3-Tier System, Analytics
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The GreatVines Analytics platform is a comprehensive Business Intelligence environment providing the only true end-to-end Sales Execution & Management insights in the Beverage Alcohol industry. This post will be the first in a series focusing on integrated CRM analytics using GreatVines. Shipments and depletions are the backbone of any Beverage Alcohol sales analytics platform. While virtually all suppliers have their…

What Happens in GreatVines Stays in GreatVines

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August 27, 2014 · by Jim Thompson · 3-Tier System, Sales Strategy
“The key to this business is personal relationships” -- Jerry Maguire (Tom Cruise) quoting famous (but fictional) sports agent Dicky Fox

We live and work in a relationship-driven business. The key drivers are not merely transactional. What we know about our customers and partners is vital to build strong relationships and repeatable success. More importantly, when your team members move on to new territories, or worse – new jobs, those relationships often go out the window….

GreatVines Selects GoodData to Power Advanced Analytics

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June 14, 2011 · by Jim Thompson · 3-Tier System, Analytics, News

Force.com Native App brings visibility by the case to beverage alcohol industry GreatVines today announced that it has selected GoodData to power the analytics for its innovative beverage selling solution. For GreatVines, dashboards and ad hoc reporting are Powered by GoodData, combining licensed sales and depletion data across multiple distributors from Nielsen with CRM data for…

Direct to Consumer CRM vs Trade CRM for Wineries

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March 16, 2011 · by John Collins · 3-Tier System

We were recently interviewed and asked about the differences between Direct to Consumer CRM and Trade CRM, particularly for wine producers.  Wine producers are unique in the Alcoholic Beverage space in that they are allowed to sell directly to some of their consumers through e-commerce, wine clubs and their equivalent of a factory outlet store…

GreatVines to Sponsor 67th WSWA in Las Vegas

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March 4, 2010 · by Jim Thompson · 3-Tier System, Events

Come visit  GreatVines at the Wine & Spirits Wholesalers Association 67th Annual Convention and Exposition in early April 2010. We will be in Booth 507 demonstrating our cutting-edge solutions for Sales Management and Order entry, Supplier Portal Reporting and much more! Hope to meet you there!

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