- Sales Execution
- Trade Marketing
- Advanced Analytics
Nielsen recently announced a new statistic: 85% of new products fail in the marketplace. This startling number should get all of us thinking.
We all want to be successful, and we get paid to build successful brands. What is your leadership doing to prevent being part of the 85% that fail? The million dollar question is “Why do they fail?”. There are many factors that determine the success or failure of a product, but the main and most important factor is EXECUTION. The best product in the world will fail if it does not achieve proper distribution, visibility and promotion at the right accounts.
This is where GreatVines comes into play. We help companies execute with excellence. What are you doing to build a relevant, long-term product?
Historically, the use of tools has been interpreted as a sign of intelligence, and it has been theorized that tool use may have stimulated certain aspects of the human evolution, including the expansion of our brains. Are you using tools to further leverage your resources? Do you have the right tools in place? Are you taking advantage of current, leading technology? Are you expanding your brain? Or better yet, are you creating an institutional memory for your organization?
There are a lot of questions to consider, and companies that do not do a proper assessment of how to stay ahead of the curve risk being just another statistic.
We are officially announcing the formation of GreatVines Academy, a service we are providing to the GreatVines user community. Over the coming months and years, we will be delivering several added value resources to help you get the most out of your GreatVines solution. We will highlight important information on new features and functionality, including how to implement them. As well as an ongoing series of scheduled webinars focused on specific use cases within GreatVines starting with:
“Why is CRM the Key to Success and How do I Implement it?”
For more information please email .
Whether its basic CRM, National Accounts, Surveys, Sales Goals, Reporting and Dashboards, or discovering our new mobile app—pick the modules you are interested in and join us for an educational and inspiring webinar demonstration of how to leverage the power of GreatVines.
It is our goal to empower each of you to utilize the full power of the GreatVines tool to deliver exceptional success to your business.
I loved Richard Branson’s recent article, “Why aren’t more business leaders online?” While he is mostly referring to executives aversion to social media (only 16% of executives are using social media), he also indicates the lack of ambition by these executives to utilize technology in general. There is a “surprising lethargy about using the online tools already available”. In his opinion, and mine, this is a big mistake. If your answer to the question “How am I using the latest technology to improve my business?” is, “I check my email on my iPhone”, then you are missing the boat. State of the art cloud computing systems and mobile business applications can make your business much more efficient, collaborative and productive. And, the tools are here NOW. As Branson says, “Anyone who thinks new technology isn’t going to keep changing the world has got their head in the sand”. Don’t be late to the game.
Welcome to the first in a new series of website posts dedicated to cutting-edge new features of GreatVines and Force.com in 2012. Hopefully by now you are already aware of and utilizing our new “Account Call” capability, affectionately referred to as the “Mega Call”. This significant upgrade in 2011 allowed GreatVines users and managers to log visits, tasks, update objectives plus log any relevant brand activation and visibility data gathered during the visit, such as Tastings, Events, Wine and Cocktail Menu Placements, Off-Premise Displays and much more. This new single page reduced unnecessary clicks and page loading by 200 to 300% per visit.
Up next in our first Spring 2012 release is the much anticipated National Account Authorizations module. Building upon the flexibility and configurability of “Mega Call” this new feature lets Key Account users who focus at the National, Regional and Chain level to log product “Authorizations”. In most Suppliers, these take on many forms and names such as “Distribution”, “Mandates” or even simply “Programs”. We use the example internally of selling in a “Drink Feature” at a chain like TGI Fridays. Each customer can drive the data they wish to gather including Authorization or Mandate type, approval status, start and end date, plus very specific data about each “Placement” type such as Backbar, Menu or Limited Time Offer.
This feature is typically enabled only on “Chain HQ” pages within GreatVines, although it can support any valid Account Type including Distributors and Retailers. Support is included for Chain “Objectives” which result in new Authorizations, combining current, expiring and targeted placements into a single report or grid. Once these multiple authorizations are logged across all of the Chain accounts, users can quickly generate a grid, export into Excel or Email a summary of the data to selected Contacts.
This powerful new module of GreatVines will require your team to perform a quick review and update of your applicable Labels and Items, as most customers may want to limit the “Products” available to the Authorization module. And as previously mentioned, your Administrator can rename virtually all the descriptors on the Authorization pages and emails into terms that you choose!
Please work with your System Administrator to review whether this new Module should be activated in your GreatVines Account, and let us know what you think of this great new capability!
Welcome to our new website for GreatVines. We will post continual updates on our progress as this innovative new product evolves over time. We welcome your thoughts and comments, particularly on the items you see posted here. Our aim is to create the most flexible, scalable and meaningful software for managing sales, marketing and related aspects of the modern Wine and Spirits industry.
GreatVines for Force.com