Archive for the ‘Mobile’ Category

April 8, 2014 · by Tim Jones · Mobile, Sales Strategy

GreatVines Survey FeatureLots of companies do surveys. Surveying is important, especially at the beginning of key selling periods to drive execution, but most companies do it all wrong and waste the effort they put into the survey.

You have a push to get displays, so you do a survey to check display activity in accounts. You want presence in a well, on a backbar, or a cocktail menu so you survey for that as well. However, most companies don’t maximize their survey efforts. They survey, and forget about it until all the surveys results have been rolled up into a massive spreadsheet (some weeks later) and the volume results for the month are reported to answer the question “how well did we execute this season?” Which is great for analysis… after the fact.

The better reason to survey is to drive the actual execution during the season to get the most out of the selling opportunity. At GreatVines, we believe the survey is an execution tool, not just a measurement tool. Our application enables your company to use Surveys to improve your execution at point of sale.

Key steps to using a survey to drive execution

  1. Create Surveys by Account Segment (or even Chain specific) with “target” answers and “points” awarded for “correct” answers.
  2. Target accounts to survey – don’t let reps and distributors take you to “pet” accounts that really aren’t that important.
  3. Survey accounts using a simple, slick iPad app! That runs on-line or off!
  4. Immediately review survey results and set actionable objectives to achieve in the account… while you are still in the account! Share objectives with your distributor to collaborate on execution follow up.
  5. Create a “journey plan” by adding the accounts with open objectives to your calendar.
  6. Track and measure your results against each objective (“wins”), then re-survey accounts and track the trend in scores.

If you utilize GreatVines to follow this Survey methodology, you are sure to gain incremental sales from increased execution at point of sale.

September 21, 2011 · by Tim Jones · Chatter, Mobile, Technology

“Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace e-mail as the dominant form of corporate communications.” — Bill Gates

Chatter is changing the way employees collaborate with one another. New, young sales reps grew up on the internet. This is how they communicate. This is how the world communicates. Now available for your business. Contact GreatVines to learn how Chatter from Salesforce.com is an integral part of the GreatVines user experience, from real-time team collaboration, to triggered alerts and shared content. Let your data talk to you!

Whether you know it or not (or even like it) websites like Facebook and Twitter are shaping the way we think about data and communication. No longer do you need to search through piles of disparate, disconnected information sources – today the data you need comes to you! We all have strong feelings about how Facebook connects us or who it connects us to, or how Twitter overwhelms us; but you can not dispute the power of information within a business. At one level or another, you are probably on this website because of a need for a CRM solution – relationship management, and relationships are founded on communication.

The great news for all GreatVines customers is that Chatter is embedded fully within our application and available today  - and you can now enable Chatter access for all employees in your organization for free, including mobile support! Please check out this powerful video (also displayed below) and contact us to discuss your collaboration needs.

February 4, 2011 · by Jim Thompson · Chatter, Mobile, Salesforce.com, Technology

Chatter Collaboration Cloud

We at GreatVines have been very excited about the rollout and promotion of Chatter on the Force.com platform. If you watched Superbowl XLV and the Halftime show, you saw animated videos featuring will.i.am, the Black Eyed Peas and Chatter.

The time has come to change (no, revolutionize) how we collaborate and communicate within an organization. Beverage companies are no different. We struggle with multiple data points and a lack of clear communication, particularly between various product, sales and marketing teams.

Whether you know it or not (or even like it) websites like Facebook and Twitter are shaping the way we think about data and communication. No longer do you need to search through piles of disparate, disconnected information sources – today the data you need comes to you! We all have strong feelings about how Facebook connects us or who it connects us to, or how Twitter overwhelms us; but you can not dispute the power of information within a business. At one level or another, you are probably on this website because of a need for a CRM solution – relationship management, and relationships are founded on communication.

The great news for all GreatVines customers is that Chatter is embedded fully within our application and available today  - and you can now enable Chatter access for all employees in your organization for free, including mobile support! Please check out this powerful video and contact us to discuss your collaboration needs.

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