- 3-Tier Sales
- Trade Marketing
- Advanced Analytics
Force.com Native App brings visibility by the case to beverage alcohol industry
GreatVines today announced that it has selected GoodData to power the analytics for its innovative beverage selling solution. For GreatVines, dashboards and ad hoc reporting are Powered by GoodData, combining licensed sales and depletion data across multiple distributors from Nielsen with CRM data for key accounts, sales activities, brand activation and visibility. Thanks to GreatVines and GoodData, producers and distributors no longer have to struggle with complex Business Intelligence products to unlock the power of market and channel data.
“Embedding analytics into sales CRM processes is central to our product mission,” said John Collins, CEO of GreatVines. “GoodData immediately impressed us with their scale and flexibility; the fact that it so easily integrated into the Force.com platform was a great bonus.”
GreatVines – built entirely on the Force.com platform -embeds analytics into every step of the sales process, so reps can see historical trends, analyzing data by brand, label, package, territory and more. With analytics across all three tiers, companies can make more evidence-based decisions on sales strategy and trade promotions. Thanks to GoodData, GreatVines customers get:
“Only GoodData can deliver on the flexible and powerful analytics requirements of Force.com apps,” said Roman Stanek, Founder and CEO of GoodData. “We were built to help companies like GreatVines make analytics a central part of their products.”
“The best part of working with GoodData is seeing metrics come alive for our customers,” said Collins. “For many customers, this is the first time they’ve been able to marry sales activities to results.”
GreatVines creates innovative software on the Force.com cloud platform for managing sales, trade marketing and order fulfillment for companies in the Beverage Alcohol industry. Notable clients include Kendall Jackson, Rémy Cointreau USA and Craft Brewers Alliance (Widmer Bros, Kona Brewing, Redhook). GreatVines also provides consulting and implementation services for suppliers and distributors of wine, spirits and beer through the 3-tier wholesale system. GreatVines is an ISV and OEM partner of Salesforce.com and VAR partner of Nielsen’s Beverage Data Network.
GoodData offers the world’s most powerful Cloud BI Platform, providing our customers and partners with operational dashboards, advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches. GoodData is trusted by companies like Enterasys Networks, Capgemini, and Software AG, and embedded into offerings from cloud innovators like Zendesk, Get Satisfaction and Pardot. GoodData is headquartered in San Francisco and located in the cloud at http://www.gooddata.com.
Collins will leverage almost 20 years managing strategic IT and IS resources relating to the management of complex technology initiatives. Collins joins GreatVines from Leslie Rudd Investments, parent company of Standard Beverage Corporation, Dean & Deluca, Rudd Wines and Distillery No.209, where he served as Chief Information Officer. Prior to that engagement Collins spent a decade with Beringer and Foster’s Wine Estates in both Executive IT and Marketing capacities.
“I am extremely excited to join the GreatVines team” said Collins. “I am a firm believer in cloud computing, the GreatVines solution and it’s potential to help alcoholic beverage suppliers and distributors grow their businesses during trying times for our industry. I am delighted to help the company grow and further our product and services offerings.” Under Collins’ leadership, GreatVines will invest heavily in its core trade CRM and depletions reporting product as well as their Sales Order entry module, recently implemented at Jackson Family Estates, parent company of Kendall Jackson Wines and Regal Wine Company, on the Force.com platform.
“We are thrilled to have John lead the GreatVines team, and further our mission to provide the leading trade management tool in this industry,” said Tim Jones, Co-Founder and Executive Vice President. “He has been a GreatVines prospect multiple times, and also a buying customer. John is a respected thought leader among the Beverage Alcohol IT community, and has unique insight into our value proposition.”
GreatVines creates innovative software on the Force.com cloud platform for managing sales, trade marketing and order fulfillment for companies in the Beverage Alcohol industry. Notable clients include Kendall Jackson, Rémy Cointreau USA and Craft Brewers Alliance. GreatVines also provides consulting and implementation services for suppliers and distributors of wine, spirits and beer through the 3-tier wholesale system. GreatVines is an ISV and OEM partner of Salesforce.com (NYSE:CRM) and VAR partner of Nielsen’s Beverage Data Network.
GreatVines, the wine and spirits sales-management software company, announced today that they now integrate depletion and retail data seamlessly into their award-winning Force.com application. This feature allows suppliers and wholesalers to target sales efforts with the benefit of real-time measurements across multiple categories. GreatVines is the only sales software specifically designed for the complexities of the three tier system, and includes a comprehensive, all-in-one suite of tools for relationship management, orders and depletions, business intelligence, and program tracking for key accounts and trade marketing.
“In this business, there’s so much information from so many sources. Some of it is in a database and some of it is in your head, but it is all critical,” says industry veteran and GreatVines co-founder Tim Jones. “The more you’re fumbling with spreadsheets, diverse data sources, software programs and crinkled notes, the less you’re selling. GreatVines provides key information at a glance so reps can execute the right activities with the right customers—and sell more.”
Kara Allen, sales specialist for GreatVines client Boisset Family Estates, expressed support for the enhancement, saying, “One of the things that sets GreatVines apart is their commitment to consolidating relevant, targeted sales tools. Including depletion and retail data is just one more example of that commitment. With this software I can just look at my computer screen or mobile device and know exactly what I need to do today to sell more.”
Launched in 2009 using the robust Force.com platform from Salesforce.com, GreatVines is already in use by industry leaders such as Boisset as well as many artisanal wine and spirits producers. “Because we’re operating in the cloud computing space, there’s not the expense or headache of software setup and management,” says co-founder, Jim Thompson. “We wanted this to be an affordable, but scalable, option for suppliers and wholesalers of any size. Operating in the cloud has made that possible.”
GreatVines provides superior software solutions for producers and distributors of wine and spirits. The GreatVines three-tier trade-sales module builds upon the core capabilities and infrastructure of Salesforce.com CRM and the Force.com platform, to provide industry-specific tools, analysis, and methodologies which improve outcomes from wholesale management, key account activation, and trade marketing programs. In addition, GreatVines provides groundbreaking consumer marketing tools to effectively manage a combination of communications, events, and online offers across multiple wine clubs and brands. The cloud-based solution delivers comprehensive insight, real-time metrics, and strategically automated workflow not possible with other industry solutions. Principals Jim Thompson and Tim Jones bring over 25 years combined experience designing and managing enterprise-software solutions and working in the wine and spirits industry.
The GreatVines sales and marketing software–designed specifically for purveyors of wine and spirits–continues to garner both awards and new clients
San Francisco – GreatVines (www.greatvines.com) announced today that Boisset Family Estates has chosen its cloud-based software application to improve the sales and marketing capabilities of all of the wine company’s numerous brands. The GreatVines application will manage all three-tier trade sales operations, including key account development, distributor management, trade marketing and depletion analysis. GreatVines will also manage Boisset’s consumer-marketing programs, including wine club, online commerce, and tasting-room retail sales. The deal will add more than twenty brands to the GreatVines roster, including Raymond Vineyards and DeLoach Vineyards, and will expand the company’s portfolio of artisanal spirits and fine wines.
Built entirely on the Force.com platform, GreatVines is designed to increase sales results, enhance marketing capabilities and improve operational efficiencies–even for complex companies with multiple products and brands, such as Boisset Family Estates. GreatVines is widely acknowledged in cloud-computing circles as a software pioneer that provides effective, innovative marketing and sales tools, including CRM and business intelligence. Because of the software platform’s sophistication and depth, GreatVines is the ideal solution to measure sales and marketing effectiveness across Boisset’s numerous channels, wine styles and customer preferences. By utilizing proprietary scoring algorithms to analyze sales and buying patterns, Great Vines can provide unmatched precision in its assessment of offerings and allocations.
“We are thrilled to add Jean-Charles and the prestigious portfolio of Boisset Family Estates to the GreatVines client list,” says Jim Thompson, GreatVines’ founder and principal. “Boisset has consistently been recognized for innovation in sustainable business practices and fine wine production; their decision to embrace a more comprehensive and precise software solution reflects the visionary leadership behind this world-class producer and marketer.”
Innovation is a core element of the GreatVines mission, according to Thompson. The company was recently selected as a finalist in the Force.com Forty Innovation Showcase, a competition hosted by Salesforce.com. GreatVines created one of the first applications to process online orders using native Force.com technology, a critical piece of their direct-to-consumer commerce solution. Showcase finalists were evaluated through a rigorous selection process that included an exhaustive review of applications followed by in-person presentations to venture capital firms and salesforce.com executives. GreatVines will be a featured company at the Dreamforce 2009 Conference taking place on November 17 – 20 at the Moscone Center in San Francisco.
GreatVines provides superior software solutions for producers and distributors of wine and spirits. The GreatVines three-tier trade sales module builds upon the core capabilities and infrastructure of Salesforce.com CRM, to provide industry-specific tools, analysis, and methodologies which improve outcomes from distribution, key account activation, and trade marketing programs. In addition, GreatVines provides groundbreaking consumer marketing tools to effectively manage a combination of communications, events, and online offers for multiple wine clubs and brands, including website management and E-commerce. The cloud-based solution eliminates the need for costly web hosting and third-party applications. By bundling both consumer and trade management into a single application, GreatVines delivers comprehensive insight, real-time metrics, and strategically automated workflow not possible with other industry solutions. Principals Jim Thompson and Tim Jones bring over 25 years combined experience in the wine and spirits industry, in addition to developing and managing multiple enterprise software solutions.
About Boisset Family Estates
Boisset Family Estates is a family-owned producer and importer of fine wines based in Sausalito, California with roots in Burgundy, France, Sonoma’s Russian River Valley and the Napa Valley. One of the world’s leading producers of Pinot Noir, Boisset crafts fine wines with a strict terroir approach: each house in its family of wineries has a unique history, identity, and style, yet all are united in the pursuit of superior quality. Simultaneously, Boisset is an innovative leader in the wine world, seeking to reduce the environmental impact of wine packaging and production and protect the long-term sustainability of winegrowing. To learn more about Boisset, please visit www.boissetfamilyestates.com.
GreatVines – Jim Thompson
Boisset Family Estates – Kara Allen