Collins will leverage almost 20 years managing strategic IT and IS resources relating to the management of complex technology initiatives. Collins joins GreatVines from Leslie Rudd Investments, parent company of Standard Beverage Corporation, Dean & Deluca, Rudd Wines and Distillery No.209, where he served as Chief Information Officer. Prior to that engagement Collins spent a decade with Beringer and Foster’s Wine Estates in both Executive IT and Marketing capacities.
“I am extremely excited to join the GreatVines team” said Collins. “I am a firm believer in cloud computing, the GreatVines solution and it’s potential to help alcoholic beverage suppliers and distributors grow their businesses during trying times for our industry. I am delighted to help the company grow and further our product and services offerings.” Under Collins’ leadership, GreatVines will invest heavily in its core trade CRM and depletions reporting product as well as their Sales Order entry module, recently implemented at Jackson Family Estates, parent company of Kendall Jackson Wines and Regal Wine Company, on the Force.com platform.
“We are thrilled to have John lead the GreatVines team, and further our mission to provide the leading trade management tool in this industry,” said Tim Jones, Co-Founder and Executive Vice President. “He has been a GreatVines prospect multiple times, and also a buying customer. John is a respected thought leader among the Beverage Alcohol IT community, and has unique insight into our value proposition.”
GreatVines creates innovative software on the Force.com cloud platform for managing sales, trade marketing and order fulfillment for companies in the Beverage Alcohol industry. Notable clients include Kendall Jackson, Rémy Cointreau USA and Craft Brewers Alliance. GreatVines also provides consulting and implementation services for suppliers and distributors of wine, spirits and beer through the 3-tier wholesale system. GreatVines is an ISV and OEM partner of Salesforce.com (NYSE:CRM) and VAR partner of Nielsen’s Beverage Data Network.