Harness the Power of Analytics

Transform Data into Competitive Advantages

Powered by leading cloud analytics partner GoodData, GreatVines offers enterprise-grade analytic tools to help transform transactional data into actionable intelligence for more efficient, effective beverage sales and trade marketing. The suite of analytic tools delivers powerful data-driven intelligence to sales and executive teams with stunning visualizations and customizable dashboards.

Ease Of Use

  • Report wizards make quick work of running reports on depletions, promotions, activities, menus or any other KPIs for measuring success.
  • Keep close tabs on important initiative and objectives in real-time.
  • Configure dashboards to populate the most relevant reports for each user
  • Drill into data according to any requirement with the tool’s dynamic reporting capabilities.

Retail Sales Analysis

GreatVines is setup for daily data integration with leading data providers Nielsen BDN and Vermont Information Processing, giving suppliers visibility into Retail Sales (known as RAD or STR respectively) and wholesaler depletions. These retail sales identify cases sold to licensed accounts by your distributors. Distributor customers use GreatVines’ ERP integration and sales order entry module to review retail sales trends and distribution velocity.

  • Daily retail sales reports
  • Daily distributor sales reports
  • Sales trend analysis and distribution velocity

Measure Sales Efficiency

Because GreatVines tracks customer data with sales activities, along with depletions and retail sales, the tool is able to calculate customer-centric sales efficiency metrics. GreatVines has developed proprietary algorithms to generate sales efficiency trends and projections across multiple brands and territories.

  • Calculate sales efficiency metrics, giving visibility to the true cost of your sales cycle
  • Projections across multiple brands and territories

Analyze Shipments and Depletions

GreatVines integrates distributor depletion and retail sales data down to the account level, along with other CRM and sales activity data in the system. Distributor data (either from Nielsen BDN or another partner) provides a 360-degree view of the customer not available with other solutions and reporting tools. Standard and custom reports measure and roll-up accounts sold/unsold, sales by channel, by market/territory, and by any other field in the system (key account, consumer type, target list, etc).  Measure performance vs. goals and true ROI of marketing programs and promotions with ease.

  • Distributor data down to the account level
  • Never-before-seen visibility into distributor performance
  • Measure performance vs. goals and true ROI of marketing programs
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