Sales Execution and Management

Sales Execution 2017-09-14T12:04:49+00:00

“If you can’t measure it, you can’t manage it.”

Renowned management consultant Peter Drucker’s famous axiom is at the core of GreatVines sales execution solution. Execution of your sales strategy is mission critical for every company. Whether you are focused on directly managing internal field sales resources, managing distributors or both, implementing GreatVines ensures your team has a proven solution to maximize your field sales and execution resources.

With GreatVines, you get a proven methodology for driving your retail sales including setting goals, focusing sales efforts on strategic priorities and measuring the results managed effortlessly within a single, cloud-based application, accessible to users on the move across numerous platforms and devices.

Leading beverage suppliers and distributors leverage GreatVines to adopt and facilitate consistently effective sales methodologies that deliver executional excellence. Implementing GreatVines’ state-of-the-art technology, users gain visibility into sales performance, putting in place the measurements/metrics that support effective sales execution and management.

Set Sales Goals and Metrics

Arm sales personnel with the tools they need to identify the target accounts in their respective markets and focus their time and attention strategically. Ensure each account call and activity performed is relevant, representing the best sales opportunity and outcomes for your products distribution, visibility and promotion. Don’t waste time on the wrong accounts or the wrong activities!

GreatVines provides the ability to create replicable sales workflows to Plan, Execute and Measure activities and objectives and achieve more accurate results for continuous process and performance improvement.

Focus on Sales Execution & Strategic Objectives

Setting goals for depletions is simply not enough to ensure successful sales. GreatVines’ Sales Execution and Management solution ties every sales and marketing activity to sales metrics and ROI reporting. This supports visibility and insights into the leading and lagging sales indicators that translate to more and better sales.  

Track all sales and trade marketing activity dedicated to both account and consumer activation. Replicate the high performing activities and discontinue the poor performers with drilled down visibility into individual activities such as:

  • Displays;
  • Menus;
  • POS Materials/Merchandising;
  • Promo Events & Tastings;
  • Presentations;
  • Staff Trainings;
  • Order Commitments, to name a few.

Let our team of experienced industry veterans help you translate your sales strategy into an executable plan to ensure you win at retail.