If Brand Activation refers to the things we do to build interest and increase sales velocity, Visibility is what we track to know how successful we have been. Brand Visibility includes Cocktail and Wine List Placements, Tap Handles (Beer) and POS, as well as Displays and Retail Ads in the Off-Premise trade. Best of all, managers get to analyze a brand’s visibility, making sure the business is staying on track.
- Track marketing activities specific to the beverage industry
- Categories include Cocktail and Wine List Placements, Tap Handles, and other PS and Advertisements