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The Pace of Change Cements the Need for Better Tech Tools

August 15th, 2017|Comments Off on The Pace of Change Cements the Need for Better Tech Tools

Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence [...]

Nielsen and GreatVines Agree on Shelf Space Management Strategies

August 10th, 2017|Comments Off on Nielsen and GreatVines Agree on Shelf Space Management Strategies

As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while [...]

The POI’s Recommendations Mirror GreatVines’ Own

July 26th, 2017|Comments Off on The POI’s Recommendations Mirror GreatVines’ Own

A widely regarded report from an influential industry analyst organization contained recommendations for suppliers and distributors that could have easily been cribbed from the pages of GreatVines papers, studies and posts. Read on for the [...]

Harness the Ambition of the “Celebrity Bartender” to Sell More. Better.

July 19th, 2017|Comments Off on Harness the Ambition of the “Celebrity Bartender” to Sell More. Better.

The Booze Business Blog published a recent post discussing the evolution of the professional bartender. Once a job not known for any significant advancement opportunity, today, bartenders are increasingly embracing the role of brand ambassador [...]

3 Ways To Run Sales & Trade Marketing Like a Well-Oiled Machine

July 12th, 2017|Comments Off on 3 Ways To Run Sales & Trade Marketing Like a Well-Oiled Machine

Successfully leveraging beverage sales tools like GreatVines to improve retail execution and marketing efficiency relies heavily on data analytics. In fact, most industries adopting automation and management software rise or fall according to their ability [...]

The RateBeer Brouhaha Illustrates the Value of Data in Beverage Sales

June 29th, 2017|Comments Off on The RateBeer Brouhaha Illustrates the Value of Data in Beverage Sales

Wherever you stand on the whole A-B InBev RateBeer.com brew-haha (sorry we couldn’t resist), there is one unassailable point to be noted. That being, the role played by data in the contemporary beverage alcohol sales [...]

Tax Cut Windfall for Brewers May Be Perfect Reason to Automate Beer Sales

June 22nd, 2017|Comments Off on Tax Cut Windfall for Brewers May Be Perfect Reason to Automate Beer Sales

The Beer Institute and the National Beer Wholesalers association issued a study last month revealing the U.S. beer industry can be credited with creating better than 2.2 million jobs paying a total of $103 billion [...]

Trust But Verify – How Data Visibility Keeps Honest Employees Honest

June 15th, 2017|Comments Off on Trust But Verify – How Data Visibility Keeps Honest Employees Honest

The Russian proverb made famous during the Cold War says, “trust, but verify”.  Pragmatic advice that can be applied to nearly all activity and across walks of life. When it comes to managing million-dollar beverage [...]

Running (Selling) Out of Control

June 7th, 2017|Comments Off on Running (Selling) Out of Control

As a “do-it-youselfer”, you’re the type of person who derives gratification and a sense of accomplishment from taking your fate into your own hands and not relying on others to help you achieve your goals. [...]

Where Hand Selling Meets Sales Automation

May 31st, 2017|Comments Off on Where Hand Selling Meets Sales Automation

Beverage Media Group’s Zachary Sussman writes an article on the burgeoning significance of “hand selling” niche varietals. The explosion of consumer interest in new and exciting beverage experiences, he describes in an article slanted toward [...]

Understanding “Embedded Analytics”

May 22nd, 2017|Comments Off on Understanding “Embedded Analytics”

It was early in the genesis of GreatVines that we realized including business insights and results with our application was critical to its success. The buzzword “embedded analytics” didn’t even exist back when we first [...]

Craft Beer Sales Slump – Why and What to do About it

May 11th, 2017|Comments Off on Craft Beer Sales Slump – Why and What to do About it

There is no question that Craft Beer has seen a massive growth spurt in the last decade. Consumers have increasingly turned to the more flavorful and higher cost brews from a wider number of suppliers, [...]