How We Got Our Start
GreatVines was founded by beverage and tech industry veterans Tim Jones and Jim Thompson in 2009. After holding multiple beverage industry sales and marketing roles for twenty-five years, Tim was introduced to Jim through the Salesforce consulting community, who had spent an equal amount of time building web technology and cloud-based software, including wine club management and e-commerce solutions. Together they developed the GreatVines platform as both an ISV and OEM solution on the Force.com platform, now simply called the Salesforce Platform. Tim, and other early GreatVines employees, knew what it took to succeed with beverage sales, but didn’t have the tools to do their jobs well. They decided to create the all-in-one solution of their dreams, and have been helping beverage companies with their sales processes ever since.
The name “GreatVines” was initially just a label for a custom Salesforce “app” focused on direct-to-consumer allocation management, in reference to the highly sought after rare wines from boutique vineyards in Napa Valley. Over the years, GreatVines developed more brand equity in the industry as the premiere solution for advanced sales management and CRM combined with mission-critical depletion and sales data. Although variations of the D2C allocation technology still exist today, the core GreatVines product suite is focused entirely on Trade and Wholesale operations, both in the United States and global markets.