About Tom Baril

After thirty-plus years of multi-disciplined experience in the beverage alcohol and CPG business, Tom relies on the exposure to multiple industry cycles to leverage the art of the possible. From how companies go-to-market, leverage data to drive their strategy, manage high performing sales teams and exceed plan. Tom’s history in the beverage alcohol community has revolved around launching new sales divisions that better align with distributor networks and driving unique channel strategies through his sales teams. He has developed brand and distribution management skills in executive roles at Treasury Wine Estates and Crimson Wine Group Brands. His expertise speaks for itself in sales strategy, channel sales, sales effectiveness, CRM, plus marketing and sales leadership development. Tom resides in the Sierra Foothills of Northern California with his wife Lori.