While we strive to populate this blog with impactful ideas, strategies and best practices for upping your sales and marketing game with industry-leading technology, sometimes it is simply easier to let the hard data do the talking. That’s why we’re sharing with you this brief, a high-impact business case study about Grgich Hills and how they drove continuous sales improvements using the GreatVines beverage selling platform.
This one-page study illustrates just how Grgich Hills embraced the GreatVines platform to drive execution of their trade sales strategy and successfully increased visibility into distributor, retail and sales team activity. For those vintners, brewers, distillers and distributors seeking to gain competitive advantage in the three-tier system, the document shares Grgich’s experience using the solution to improve sales and marketing resource allocation, boosting overall operational efficiency. Readers can learn how GreatVines helped enhance collaboration and communication between stakeholders and how all the improvements combined yielded a substantial 5% increase in distributor depletions and boosted direct to trade in CA wholesale volumes by better than 15% year over year.
Once you have had a chance to read through the study, we invite you to reach out to us for a demo and consultation so that you can begin capturing similar results for your organization.