For the last webinar in the series, we talked about how shifting go-to-market strategies have changed sales practices and explored new data streams that have emerged as a result. We discussed sales engagement approaches from a marketing perspective and that of Suppliers, Sales Teams, and Accounts. The shift to digital everything produced new trends and data to focus on, but also had to rapidly adapt because of “virtual fatigue”. Both of our guests come from larger organizations, and discuss the advantages they felt they had during this new age of selling. We finished up the conversation by talking about how the use of data has changed decision making and behavior for the better and how it will continue to evolve. Watch the full replay to hear the details.
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