As we reminisce about years past, our minds go to holiday markets full of vendors, dazzling light displays, beer festivals, holiday parties with ugly sweaters, seasonal cocktails at our favorite bar, and volunteering at the local food bank. All involved people coming together to enjoy activities unique to the season, but more importantly, each other’s company.
This year we’ve seen virtual tastings and holiday bazaars, brewfest beverages delivered to our door to be sampled during a virtual event, our favorite bar selling cocktail ingredients to build seasonal drinks at home, video calls to share time with friends, and drive-through light shows.
The holidays look different for nearly everyone this year as we shift to more conscientious endeavors, but the desire to connect and enjoy the things we love remains the same. As we in the beverage industry continue to adapt, it’s our wish that you and yours experience health and happiness this holiday season and into the coming year.
Cheers everyone, from our GreatVines family to yours.