Beverage Distributors Can Now Link Inventiv’s PocketAdvantage and GreatVines Mobile Solutions for Even Greater Visibility and Efficiency Across Disparate Sales Systems

April 25, 2018, St. Helena, CA –Just ahead of the Wine and Spirits Wholesale Association (WSWA) annual convention in Las Vegas, GreatVines and Inventiv, both leaders in cloud-based sales technologies for beverage suppliers and distributors, have announced a formal integration of their mobile products to support sales processes within the beverage alcohol industry. GreatVines is proud to now offer deep-link Account integrations with Inventiv’s powerful, PocketAdvantage™ and PA+ apps.

The new integration delivers state-of-the-art mobile capabilities to beverage distributors already using the GreatVines platform for beverage sales. The PocketAdvantage™ and PA+ apps enable users to navigate seamlessly between GreatVines’ application and the PocketAdvantage™ app on an account-by-account basis. Using both applications together, distributors are afforded greatly increased visibility into deal pricing in real time, as well as strengthened order management capabilities and access to each customers’ complete sales history.

GreatVines CEO John Collins was enthusiastic about what the new integration means for GreatVines customers saying, “The additional visibility and efficient operability PocketAdvantage™ brings to our customers is perfect for keeping sales representatives attuned to both qualitative and quantitative measurements of sales success. We’re very pleased to be able to deliver this powerful functionality to our users.”

GreatVines customer Jay Finnigan of RNDC was one of the first to engage the new, joint solution using both GreatVines and PocketAdvantage™ to address his sales challenges. “The two tools together provide a solution that exceeds any technology offering I have seen in this industry. Both providers are deeply knowledgeable about the unique challenges of selling through the three-tier system and it is reflected in a partnership that drives significant advantage for distributors like ours.”  

Both GreatVines and Inventiv will be exhibiting at the WSWA convention and team members will be available to demonstrate how this exciting new integration succeeds at enabling beverage distributors to “Sell More. Better.” Look for GreatVines in Booth #225 and Inventiv team members in the Senate Boardroom lower level suite.


About Inventiv

Built on nearly 20 years of development, Inventiv offers the country’s premiere software for wine, beer and spirits wholesalers. Its flagship software, PocketAdvantage™, is installed in 130 locations across 43 states and features more than 2,500 industry-specific features that are fully customizable per customer and designed to empower sales teams with the tools they need to close the deal. Its latest development, PocketDelivery™, will enhance customer relations by streamlining the way products and invoices are delivered and handled.

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