Learn how GreatVines helped Funky Buddha Brewery expand from three counties to the entire state of Florida, fueling sales growth and implementing automated, standardized processes for their team.
Client Profile
Opened in 2013, Funky Buddha Brewery is one of the fastest growing breweries in Florida, producing bold craft beers that marry culinary-inspired ingredients with time-honored technique. Its Oakland Park production brewery opened in June 2013 and distributes draught and bottled beer to retail outlets throughout Florida.
Excerpt from the Funky Buddha Brewery Case Study
Challenges
- Client’s newly deployed sales team lacked infrastructure to support standardized, measurable sales efforts
- Manual processes not well-suited to support expansion into off-premise outlets
- Read more in the full Case Study…
Solutions
- Thoroughly assess planned go-to-market strategy
- Develop custom sales activity reports and import tools for distributor sales data
- Deploy tablet-based mobile application for account management and call tracking
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Results
- Fueled sales growth from three counties to entire state of Florida
- Stored customer data and history for over 4,300 accounts
- Recorded over 5,000 account visits across three sales reps in one year
- Read more in the full Case Study…
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