We’ve prepared a White Paper to go over the impact our solution can have on your business, titled “Not Just More, But Better Sales – Moving Beyond “Depletions” as the Measure of Sales Success.” Request your free copy by clicking on the image below. You’ll be asked to provide your name and email address for it to be delivered right to your inbox.

Not Just More, But Better Sales – Moving Beyond “Depletions” as the Measure of Sales Success

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Not Just More, But Better Sales
Topics covered within the White Paper:
  • Leading vs. Lagging Indicators
  • Why Do So Many Fail to Focus on Leading Indicators?
  • Margins Matter
  • Good Incentive Programs via GreatVines Technology


Numbers don’t lie, or so it is said. Yet, when it comes to beverage alcohol sales, the numbers don’t always tell the whole truth. Yes, depletions are depletions and a case sold is a case sold.  However, simply improving depletion volume does nothing to ensure margins are optimized. Nor does it ensure brand equity is increased and that labor utilization (among your sales team) is being deployed as efficiently as it should be. So why is it that so many – even at the executive level – still lean on cases sold as a core metric for success; particularly when doing so doesn’t place any value on the sustainability of that volume or the profitability of the deals that have been done? This paper examines the flawed thinking and practices that are so pervasive in the industry, and offers insight into a number of  other critical success indicators frequently overlooked by sales executives and management.

For more information on GreatVines’ capabilities, visit our Solutions page to read about our features and our proprietary sales methodology.