This presentation was the outcome of our last GreatVines staff retreat, where we developed and refined our product messaging. John talked about it in our inaugural newsletter titled “THE JUICE” (subscribe below). It helps explain what we do and more importantly why we do it, from basic CRM concepts like “know your customer” to more advanced concepts involving analytics and incentives relating to field execution.
As we get 2015 underway, these concepts have never been more relevant to beverage suppliers and distributors. At the recent Beer Summit in Palm Beach, we saw significant interest in “execution-based incentives” and surveys to measure brand standards. Conveniently, these fit squarely in our core mission and methodology! If you haven’t seen this already, please take 5 minutes to look at these slides, and contact us if you want to discuss further, or post your thoughts in the Facebook comments area below!