To deliver the most value to the sales team, take it to the next level by embedding analytics directly into the applications users rely on so they can act on it immediately. Combining the data and exposing it inside CRM, Execution and Survey apps dramatically improves user adoption and drives their productivity.
Technology is always changing, and the more modern sales teams must adapt. In their study, The Aberdeen Group points out “the first wave of BI was IT controlled and lacked business context. The second wave used analysts to manipulate and compute the data to discover an insight. Now, modern BI puts the analytics in front of the end user in context with their business”.
In the study, the most important factors companies stated for implementing an embedded BI solution for end users was:
- Ease of Use
- Ease of integration
- Efficient to deploy
- Multiple data sources
- Speed of data to market
The study found that companies see “close to 30% more usage and engagement in the [business intelligence] when embedded”. They also found that companies with an embedded BI approach had capabilities that far exceeded those with a stand alone BI solution, with multiple improvements are found in:
- Getting people focused on the right things
- More simple and easy to use
- Evolves faster through end user input
The Aberdeen Group concludes that “Companies need to build an analytically engaged workforce if they are to be successful.” Additionally, “It is important not only to embed in applications for easy access and intel, but also leverage with key internal processes” like goal management, CRM and executing key account activity.
By having embedded analytics companies see much faster sales cycles than those that used outdated siloed BI solutions. “They outpace competition when it comes to growth, cross selling and up-selling and higher profit margins.” Sales Managers have better insight into what’s driving their business and marketing can analyze ROI and the value/success of their efforts. Lastly, executives can have oversight into performance at a granular level at their fingertips.
Don’t just deploy one off apps or solutions to manage important sales execution strategies. To optimize your sales team and resources, get a comprehensive sales execution solution that integrates data and embeds analytics all in one place. In this competitive marketplace, organizations need all the help they can get to win. This is something proven that can be done today with GreatVines.