GreatVines integrates distributor depletion and retail sales data down to the account level, along with the other CRM and sales activity data in the system. Distributor data (either from Nielsen BDN or another partner) provides a 360 degree view of the customer not possible with other solutions and reporting tools. Standard and custom reports measure and roll-up accounts sold/unsold, sales by channel, by market/territory, and by any other field in the system (key account, consumer type, target list, etc). Measure performance vs. goals and true ROI of marketing programs and promotions with ease.
Highlights
- Distributor data down to the account level
- Never-before-seen visibility into distributor performance
- Measure performance vs. goals and true ROI of marketing programs
