Setting Smart Goals
Setting smart goals begins with understanding the relevancy of your goals to your overall business strategy. Once you have a clear idea of what you’re looking to accomplish, set yourself up for success with an overall sales methodology.
Create an opportunity to play to your team’s strengths by finding measurable and attainable goals that make sense for the group and individuals alike. Keep your objectives simple. Use relevant sales activities, and accounts to implement them in, as a basis for your goals where possible. The best plans aren’t overly complicated.
Need a place to start? Easily identify sales and activity goals through our Goal Management solution. You’ll be able to improve overall sales performance and strengthen your return on investment (ROI) by having all the information you need in one place.
What Goals to Set
Setting volume goals for depletions and/or shipments alone is not enough to ensure continual and sustainable growth. GreatVines can help you tie every sales and marketing activity to the right reports and dashboards. This model supports visibility and insights into the KPIs that translate to more and better sales.
Our Sales Goal Management module delivers an easy to use system for building sales goals, activity goals and objectives within target accounts. It’s supported by GreatVines’ proven beverage alcohol sales methodology of Plan, Execute, Measure, and Share. Using this will help you to avoid the common mistakes which lead to bad results.
Common Mistakes with Goal Management
Oversimplified goals focused on unsustainable volume results
Poor alignment with the right accounts
Rigid goals not based on historical outcomes
Incomplete visibility into activity data