Through GreatVines, Suppliers can use a series of features to manage their interactions with Distributors, and vice-versa:
Sales Reporting and Analytics
Suppliers can leverage GreatVines analytics in a collaborative way with Distributors to ensure they’re aligned strategically and tracking results simultaneously. You can integrate your account invoice-level depletion data alongside your brand activations, empowering you with a complete picture of retail sales performance against brand strategies and target Accounts.
Goal/KPI Planning and Measurement
As a Supplier, you can use historical performance data to define future targets and expectations for Distributors. Showing up informed makes a big impact in terms of being a good partner. Once you set priorities, you can then use GreatVines to capture and measure performance against agreed upon goals and KPIs, like volume, accounts sold and new points of distribution.
Sales goals aren’t the only goals that teams should be executing against though. The use of strategic sales driving activities like Displays, Menus, Tasting Events, and other brand activations will put you on the path to building brands and delivering volume. Setting S.M.A.R.T. (Specific, Measurable, Achievable, Realistic and Timely) goals are a good way to set yourself on the path of success and be viewed as a valued partner.
GreatVines customers with fully-integrated Wholesaler inventory data can incorporate inventory analysis into their ongoing relationship management with their distributors. Utilizing historical trends and current goals, you can schedule reports to highlight potential inventory issues and out-of-stock conditions.
Trade Promotion Management
Suppliers can create and track execution against multiple types of trade marketing programs with GreatVines solutions. From new distribution to displays against strategic consumer promotions you can budget trade spend against specific programs and share costs with Distributor partners. Distributors executing these Programs in the field can share execution details that support billbacks against budgets and “planned spend”.