Sales KPIs That Drive Strategic Execution and Transform Data into Competitive Advantages

GreatVines offers enterprise-grade analytics that help transform transactional data into actionable intelligence for more efficient, effective beverage sales and trade marketing. Our suite of analytic tools delivers powerful data-driven intelligence to sales and executive teams with stunning visualizations and customizable reports and dashboards.

Ease Of Use

  • Report wizards make quick work of running reports on depletions, promotions, activities, menus or any other KPIs for measuring success.
  • Keep close tabs on important initiative and objectives in real-time.
  • Configure dashboards to populate the most relevant reports for each user
  • Drill into data according to any requirement with the tool’s dynamic reporting capabilities.

Retail Sales Analysis

GreatVines is setup for daily data integration with leading data providers Nielsen BDN and Vermont Information Processing (VIP), giving suppliers visibility into Retail Sales (known as RAD or STR respectively) and wholesaler depletions. These retail sales identify cases sold to licensed accounts by your distributors. Distributor customers use GreatVines’ ERP integration and sales order entry module to review retail sales trends and distribution velocity.

  • Daily retail sales reports

  • Daily distributor sales reports

  • Sales trend analysis and distribution velocity

Measure More Than Volume

Because GreatVines tracks customer data with sales activities, along with depletions and retail sales, the tool is able to calculate customer-centric sales efficiency metrics and help you optimize your sales footprint. GreatVines has developed proprietary reporting metrics to help influence your sales strategy across multiple brands and geographies.

  • Calculate sales efficiency metrics, giving visibility to the true cost of your sales cycle
  • Projections across multiple brands and territories

Analyze Shipments and Depletions

GreatVines integrates complete distributor shipment, depletion and retail sales data, along with other CRM and sales activity data in the system. Distributor data (either from VIP/BDN or another partner) helps provides a 360-degree view of the customer not available with other solutions and reporting tools. Standard and custom reports measure and roll-up accounts sold/unsold, sales by channel, by market/territory, and by any other field in the system (key account, consumer type, target list, etc).

  • Distributor data down to the account level
  • Never-before-seen visibility into distributor performance
  • Measure performance vs. goals and true ROI of marketing programs

Ready to accelerate your beer, wine or spirits sales execution?

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