Plan your Work and Work your Plan

The key to growing sales starts with a well-developed strategy and highly focused beverage sales goals. Above all, you must adopt an overall beverage sales methodology for executing against goals and seeing them through to completion. The GreatVines Goal module can help you develop smarter goals and improve overall sales performance, which leads to a stronger return on investment (ROI). 

The Goal Plan module enables beverage companies to set, execute and measure goals which can drive any strategic imperative.

  • Identify realistic sales and activity goals

  • Keep goals and target account organized and simplified

  • Deliver access and visibility into performance indicators

Firstly, equip your sales team with the tools they need to identify the target accounts in their markets.  Secondly, you must focus their time and attention to avoid wasting time on the wrong accounts or the wrong activities. Most importantly, ensure that each account call and sales activity performed is relevant, representing the best sales opportunity and outcomes for your brands.

Setting volume goals for depletions only is not enough to ensure continual growth. GreatVines can help you tie every sales and marketing activity to to the right reporting and metrics. This model supports visibility and insights into the KPIs that translate to more and better sales.

The GreatVines Goal Management module delivers an easy to use system for building sales goals, activity goals and objectives within target accounts. It is supported by GreatVines’ proven beverage alcohol sales methodology which helps you to avoid the common mistakes which lead to bad results, such as:

  • Oversimplified goals focused on unsustainable volume results

  • Poor alignment with the right accounts

  • Rigid goals which are not based on historical outcomes

  • Incomplete visibility into the activity data which drives goal performance

Tired of taking educated best guesses about how to drive sustainable sales growth across your territories? Stop guessing and start applying a data-driven approach to goal development, execution and metrics with GreatVines Goal Management solution. Get strategic and methodical with your goal mining initiatives. Download the Goal Management Product Sheet for more details.

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