Trade Promotion Management

Trade Promotion Management 2017-05-26T10:47:04+00:00

Build and Execute Strategic Budget Plans that Drive Successful Trade Promotions

Un- or under-managed trade promotion spend on activities like tastings, agency activity, distributor incentives, POS/promotional materials production and others must be addressed or profitability suffers.  Simple tracking of trade promotion spend alone is not enough.  Leverage tools to accurately plan, budget, execute and audit all promotional spend and tie results back to relevant metrics.

GreatVines’ Trade Promotion Management module enables four broad levels of financial tracking:

  • Budgets – total allocation of dollars
  • Budget Plans – detailed breakout of budgets
  • Programs – initiatives being executed
  • Expenses – chargebacks from distributors and vendors against program

The easy-to-use, intuitive trade promotion management tools from GreatVines allows users to set spend allocations according to previously approved budget plans ensuring accurate, consistent execution. Spend can be tracked by:

  • Brand/Product/Label
  • Market
  • Distributor
  • Retailer
  • National Account
  • More

Best of all, this solution integrates flawlessly with any ERP and CRM systems to enable bidirectional communication between the disparate tools your organization uses to manage this important element of your overall sales efforts.  Create local programs in the field in CRM/TPM, solicit and track approval by regional managers or finance and integrate with ERP invoice coding process.

Visibility throughout the Process

Not only does GreatVines TPM solution clarify and measure the execution and efficacy of budgeted trade promotion spend, but it does double duty managing bill backs and tracking depletion allowances.  Manage the reimbursement to distributor partners for all promotional spending they do on your behalf.  The TPM module provides an easy and effective process for integrating bill backs and reconciles expenses against planned spend, ensuring highly accurate P&L reporting.

The TPM module also acts as a depletion allowance tracker, ensuring the most efficient, effective execution and tracking of depletion allowances.

Don’t leave any trade promotion marketing spend unaccounted for.  Engage this module and exert complete control over trade promotion marketing spend in your company today.