John Collins

The Pace of Change Cements the Need for Better Tech Tools

By |2019-05-31T06:35:38-08:00August 15th, 2017|Categories: 3-Tier System, Surveys, Technology|Tags: , , , , , , |

Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to [...]

Trust But Verify – How Data Visibility Keeps Honest Employees Honest

By |2019-08-14T12:04:45-08:00June 15th, 2017|Categories: 3-Tier System, Technology|Tags: , , , , |

The Russian proverb made famous during the Cold War says, “trust, but verify”.  Pragmatic advice that can be applied to [...]

Choosing a Sales & Marketing Solution: Best-in-Class Tools vs. Integrated Platform

By |2019-05-31T06:26:00-08:00March 30th, 2017|Categories: 3-Tier System, Technology|Tags: |

Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and ma [...]

NOT an Invasive Species – How GreatVines Integrates with Existing IT Ecosystems

By |2019-05-31T06:13:45-08:00February 23rd, 2017|Categories: 3-Tier System, Technology|Tags: , , |

Think about introducing any new software solution into an organization’s IT landscape is like introducing a non-native s [...]

GreatVines Helps Craft Producers Become Attractive Acquisition Targets

By |2020-06-15T13:51:06-08:00December 15th, 2016|Categories: 3-Tier System, Clients, General, Technology|Tags: , , , |

Using automation tools for beverage selling in the 3-tier system helps suppliers/producers and distributors reach their [...]

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