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Expert’s Post on Sales Goals Aligns With GreatVines’ Strategy

August 14th, 2018|Comments Off on Expert’s Post on Sales Goals Aligns With GreatVines’ Strategy

The act of setting sales goals alone is not enough to help your organization achieve lasting success. In fact, setting goals without proper and a realistic context for what is possible can be more [...]

Achieving “Serenity”

July 20th, 2018|Comments Off on Achieving “Serenity”

Many of you have heard about the upcoming release of GreatVines Serenity, which by all accounts sounds like another one of our regular package updates. We would like to give you a quick overview [...]

Keeping Beer Competitive in a Changing Market – Good News and Bad News

June 28th, 2018|Comments Off on Keeping Beer Competitive in a Changing Market – Good News and Bad News

Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol industry. While beer has been showing strength in recent memory, there are some troubling portends [...]

Elevating Use of Analytics through the Sales Organization

June 6th, 2018|Comments Off on Elevating Use of Analytics through the Sales Organization

Post by Guest Blogger, Kevin Shea Mr. Shea has done almost every job in the three-tier system except wait on tables. His experience with top ten suppliers and distributors in over thirty States helps him [...]

Revenue Growth Management – Big Data-Driven Selling Focusing on Leading Indicators

May 30th, 2018|Comments Off on Revenue Growth Management – Big Data-Driven Selling Focusing on Leading Indicators

The data driven capabilities of the GreatVines beverage selling platform support one of the five top growth strategies Forbes magazine recommends for consumer products groups. You’ve heard us talk at length about selling using [...]

How Rémy Cointreau Drives Success in an Already Growing Segment

May 10th, 2018|Comments Off on How Rémy Cointreau Drives Success in an Already Growing Segment

We read with great interest the recent news from Wine & Spirits Daily regarding Rémy Cointreau’s 6.5% organic sales increase in the Americas for the recently concluded fiscal year – a healthy year-over-year sales [...]

GreatVines and Inventiv Announce Deep-Link Technology Integrations

April 25th, 2018|Comments Off on GreatVines and Inventiv Announce Deep-Link Technology Integrations

FOR IMMEDIATE RELEASE Beverage Distributors Can Now Link Inventiv’s PocketAdvantage™ and GreatVines Mobile Solutions for Even Greater Visibility and Efficiency Across Disparate Sales Systems April 25, 2018, St. Helena, CA –Just ahead of the [...]

3 Reasons to Visit with GreatVines at WSWA

April 25th, 2018|Comments Off on 3 Reasons to Visit with GreatVines at WSWA

It’s that time of the year again! We’re getting ready to exhibit at the Wine and Spirits Wholesalers of America 75th Annual Convention & Exposition April 30 - May 3 in Vegas.  We’ll be [...]

Research Highlights the Benefits of Strategic Retail Execution Efforts

April 10th, 2018|Comments Off on Research Highlights the Benefits of Strategic Retail Execution Efforts

Always happy to share research supporting the strategies and practices covered frequently in this blog. You know how we’re always urging beverage sellers to focus on leading indicators when establishing retail execution strategies and [...]

The Three Do’s and Don’ts of Retail Sales Execution

March 29th, 2018|Comments Off on The Three Do’s and Don’ts of Retail Sales Execution

Let’s contrast the retail execution approaches of two different alcoholic beverage product sales teams to illustrate the critical importance of strong retail execution. Both beverage sellers are attempting to increase sales by optimizing  their [...]

Evolving Distributors Winning with Tech Solutions

March 14th, 2018|Comments Off on Evolving Distributors Winning with Tech Solutions

So many brands, so little time. Our industry has become highly diversified and there’s too much to keep track of without a technological assist. Today’s larger suppliers manage dozens of brands each with its [...]

Cost Analysis of Your Distribution Program

February 28th, 2018|Comments Off on Cost Analysis of Your Distribution Program

By setting smart goals, companies can save 50% of their investment on sales driving programs. An obvious leading indicator of sales is distribution. The thought is, the more accounts sold, the more volume will [...]