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Reflections on GreatVines First Ever Annual Sales Execution Summit

November 16th, 2017|Comments Off on Reflections on GreatVines First Ever Annual Sales Execution Summit

GreatVines’ first annual Sales Execution Summit is in the books, and it was quite an illuminating event as much for the many attendees as it was for the GreatVines team. Hosted at the beautiful Grgich [...]

The High Cost of Cheap Sales Tools

November 8th, 2017|Comments Off on The High Cost of Cheap Sales Tools

“The high cost of cheap food” is a well-known object lesson in the dangers of cutting corners. In a nutshell, the idea is this: what one saves in terms of cost by eating nothing but [...]

“Homers” – Leverage Data to Hit It Out of the Park

November 1st, 2017|Comments Off on “Homers” – Leverage Data to Hit It Out of the Park

A wise man (well, okay, it was Homer Simpson) once said, “Here’s to alcohol: the cause of, and solution to, all of life’s problems.” To coin a Homeresque phrase, we might modify the toast like [...]

Is Experiential Marketing Part Of Your Brand Strategy?

October 24th, 2017|Comments Off on Is Experiential Marketing Part Of Your Brand Strategy?

Brand activation – campaigns, events, or experiences enabling your brand to engage directly with consumers – is a hot strategy in beverage alcohol sales these days. Building a loyal brand community around your beverage via [...]

An NBWA Takeaway: Tonic for What’s “Ale-ing” Brewers

October 17th, 2017|Comments Off on An NBWA Takeaway: Tonic for What’s “Ale-ing” Brewers

The cyclical nature of any business across any industry is nothing new. There is an ebb and flow to all markets and some segments will always be heating up while others are cooling. No one [...]

Tips for Top Performers: Throw Them A Bone!

October 3rd, 2017|Comments Off on Tips for Top Performers: Throw Them A Bone!

You can hire top-performing salesmen and women with the most impressive track records of sales success in their prior jobs. But do you ever wonder why they’re looking for new employers in the first place? [...]

Commentary: Is AB InBev’s High End Field Team Reduction a Mistake?

September 21st, 2017|Comments Off on Commentary: Is AB InBev’s High End Field Team Reduction a Mistake?

Disclosure: AB Inbev is not a GreatVines client and we are not outlining the following as a means of helping them achieve any particular advantage. We just wanted to take the opportunity to point out [...]

CRM Tools: A Great Way to Boost Wine Sales in a Competitive Environment

September 13th, 2017|Comments Off on CRM Tools: A Great Way to Boost Wine Sales in a Competitive Environment

Getting your wine into the chain accounts is a well-worn strategy for promoting the label to larger, retail audiences. Sweet-talking sommeliers into including your labels on their lists in well-known restaurants is another, more tedious [...]

Distributor Relations: Suppliers Need To Up Their Game

September 6th, 2017|Comments Off on Distributor Relations: Suppliers Need To Up Their Game

If there’s one thing technology is exceptionally suited to address, it is collaboration between groups across widely diverse locations as well as within the relationships between business organizations and their partners. Case in point, this [...]

Is Your Sales Solution Flexible Enough to Help You Stay Compliant?

August 24th, 2017|Comments Off on Is Your Sales Solution Flexible Enough to Help You Stay Compliant?

The intricacies of the 3-tier system for alcoholic beverage distribution most certainly qualify as the kind of complex business process GreatVines (and automation technology in general) is designed to automate. Want to know what else [...]

The Pace of Change Cements the Need for Better Tech Tools

August 15th, 2017|Comments Off on The Pace of Change Cements the Need for Better Tech Tools

Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to exhibit growth. However, part of that growth is due to a diversification and the emergence [...]

Nielsen and GreatVines Agree on Shelf Space Management Strategies

August 10th, 2017|Comments Off on Nielsen and GreatVines Agree on Shelf Space Management Strategies

As was recently noted by a Nielsen representative, “Distribution has a near-perfect correlation with sales volume and there’s a lot of pressure for your product to be on the right retailer’s shelves across channels while [...]