How To Execute With Excellence

With a dramatic increase in competitive beverage products in the marketplace, a key strategy for differentiation is to improve your sales efficiency. Simply “making your numbers” is no longer enough. The pros focus on relationship management and activities they can measure. Learn how to build sustainable volume and improve channel collaboration.

Five Steps To Help Your Team Execute With Excellence

Surveys That Really Count

Whether you wish to measure visibility, execution or distribution, our new Surveys capture exactly what drive your business. Build targets, scores and profiles to keep your team ahead of the game. “GreatVines has helped us drive on-trade sales to new heights, measure the results and provide visibility throughout our entire organization.” –Scott Gifford, VP, Rémy Cointreau USA

GreatVines Survey Feature

Brands With Lasting Value

V2 is an innovative wine producer, as well as sales and marketing partner to leading California brands, dedicated to growing a portfolio of highly differentiated products and packaging. “The Greatvines application is a home run for a beverage alcohol company, there is no other product as strategically fit for enabling sales teams to maximize their selling efforts.”
–Dan Leese President/CEO V2 Wine Group

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“Moving The Needle” Award

GreatVines is proud to be recognized as a thought leader for cloud computing and CRM-related innovation. “GreatVines’ industry insights plus The Salesforce1 Platform have made it possible for them to provide an affordable, modern automation system in a micro-vertical and it’s a great example of what’s possible with cloud computing” –Beagle Research Group, LLC

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Serving Visibility by the Case

Advanced Analytic reports and dashboards are embedded seamlessly into GreatVines requiring no additional login or licensing. Users can see a full dashboard of sales history and results directly on a distributor or retail account page. Topline Reports and broad Sales Intelligence can also be found on one of the many filterable Analytics tabs.

Integrated Reporting Visibility

Craft Brewers Alliance

A leading supplier of craft beer brands such as Widmer Brothers, Redhook and Kona Brewing, CBA uses GreatVines to manage wholesalers, quickly analyze data and foster collaboration.

“GreatVines is a game changer in the management of our supplier business” – Derek Hahm, VP Sales

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Square One Organic Spirits

Our team must be able to see the big picture, from key accounts, strategic objectives and trade programming to depletions and sales activities. We never had this information all in one place.  Finally… technology that’s fast, inexpensive, and made just for our  industry.”  Allison Evanow, Founder and CEO, Square One

Square One Organic Spirits

Consumer Events and Experience

The GreatVines Event Management Center takes Brand management to the next level. Track demographics, event KPIs, staffing and expenses, with full budgeting and reporting capabilities. Portal access allows event staff to report real-time results. Gather key insights about consumer interactions and brand experiences.

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Superior Sales Management

GreatVines helps suppliers and distributors manage sales and marketing with an easy-to-use, real-time cloud solution. Trusted by some of the best names in the global beverages.

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Plan, Execute and Measure

Get critical data on the fly, from embedded distributor depletion and inventory reports, to Chain Retail Sales summaries. Everything you need in one place, on all devices.

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Online and Offline Mobile

Sales reps work on the road, and so does GreatVines. See how GreatVines works on the most popular mobile devices, including offline capabilities and multiple languages.

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February 19, 2015 · by Tim Jones · Sales Strategy
nearly-empty-glass-of-wine1

I recently saw some great insights from my old colleague, Charles Gill from Winemetrics, regarding a downward trend in wine in the on-premise.  Craft beer and cocktails are clearly hot categories for consumers, but sales execution has something to do with it, too.  Charles’ analysis is focused on on-premise chain business and their beverage menus/promotions, but is indicative of what’s happening all over the on-premise universe.  So, why are wine offerings and visibility slipping in the on-premise?…

January 21, 2015 · by Jim Thompson · Sales Strategy
iPad-Black-Account

This presentation was the outcome of our last GreatVines staff retreat, where we developed and refined our product messaging. John talked about it in our inaugural newsletter titled “THE JUICE” (subscribe below). It helps explain what we do and more importantly why we do it, from basic CRM concepts like “know your customer” to more advanced concepts involving analytics and incentives relating to field execution.

January 5, 2015 · by Jim Thompson · Marketing
Professional-Emails-are-Important

Being the first full week of 2015, it is hard not to think about resolutions. As a software developer and provider, one of mine is to help our customers get more value from their investment in our solution. As a sales professional in the beverage industry, and a current or future GreatVines user, I’d like to ask that you consider adding the following resolution to your list… utilize trade email marketing in a smarter way!

November 11, 2014 · by Cara Pepper Day · General
closed-for-business-sign

Nielsen recently announced a new statistic: 85% of new products fail in the marketplace. This startling number should get all of us thinking. We all want to be successful, and we get paid to build successful brands.  What is your leadership doing to prevent being part of the 85% that fail? The million dollar question is “Why do they fail?”.

October 31, 2014 · by John Collins · Technology
change ahead

Like many of us, I attend a lot of conferences. At one of them I moderate an annual CIO roundtable full of bright folks that get together and share ideas and experiences. As part of our regular practice, we collect topics from the group for discussion. Topics with the most interest percolate to the top of the list for discussion and idea sharing.

October 1, 2014 · by Cort Kinker · Sales Strategy
cort word cloud

The technology available in the Beverage Sales market today has created two camps that are both competing for the same sales and customers. Some companies stick to old formulas, often implemented several decades ago, and rely on the written word and Excel spreadsheets to document their sales, activities and goals.  Other companies take a more modern approach by taking advantage of new technology and converting to the updated options now available.

September 4, 2014 · by Tim Jones · Sales Strategy
Saleswoman-with-tablet

According to the National Restaurant Association and the U.S. Census Bureau, this summer saw Eating and Drinking Place Sales in the U.S. , an indicator of how much consumers are spending in the on-premise, grow to its highest point on record. That equalled $47.3 billion in on-premise sales in the month of July alone. This is great news for our industry in general, but even better news for brands that are maximizing the on-premise selling…

August 27, 2014 · by Jim Thompson · 3-Tier System, Sales Strategy
“The key to this business is personal relationships” -- Jerry Maguire (Tom Cruise) quoting famous (but fictional) sports agent Dicky Fox

We live and work in a relationship-driven business. The key drivers are not merely transactional. What we know about our customers and partners is vital to build strong relationships and repeatable success. More importantly, when your team members move on to new territories, or worse – new jobs, those relationships often go out the window. Continuing with the sports theme for a second, I often give the example of knowing your customers’ favorite teams. It…

August 20, 2014 · by Eve Allen · Sales Strategy
exciting

The best sales reps in the industry all have their own way of working that they become very comfortable with. But even the best aren’t maximizing their selling opportunities. An important part of our training is showing how GreatVines will help them sell more cases easily. Once they see how it works and what you can do for them, they are hooked! Sales reps and managers are typically busy people juggling many accounts and many…

April 8, 2014 · by Tim Jones · Mobile, Sales Strategy
GreatVines Survey Feature

Lots of companies do surveys. Surveying is important, especially at the beginning of key selling periods to drive execution, but most companies do it all wrong and waste the effort they put into the survey. You have a push to get displays, so you do a survey to check display activity in accounts. You want presence in a well, on a backbar, or a cocktail menu so you survey for that as well. However, most companies…

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