Archive for the ‘Sales Strategy’ Category

Baby Money

Definition:  It’s a metaphoric reference to when a baby’s teeth first appear. They grow (cut) through the gums – often painfully, which also gives us the figurative usage teething troubles. Once the baby has “cut its teeth”, it’s properly equipped for the all-important “real-world” task of chewing solid food (metaphorically, for tackling more complex problems in…

July 1, 2015 · by Jim Thompson · Sales Strategy
Operator-and-Customer-Wine

We hear technology experts talk about “CRM” or Customer Relationship Management as a critical part of any company’s sales strategy. Harvard Business Review reported that companies who implement CRM increased sales 10% to 30% on average! After all, it is where GreatVines got its start and a core part of our solution. These days we more regularly refer to…

June 30, 2015 · by Tim Jones · 3-Tier System, Events, Sales Strategy, Technology
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I recently attended the 11th annual Wine Industry Technology Symposium in Napa. As always, lots of great people from around the industry were there and I’m proud that GreatVines was a part of it. I led a session and made a presentation titled “Executing Your Brand Strategy in the On-premise” to attendees. We had some great dialogue…

June 10, 2015 · by Beau Redstone · 3-Tier System, Analytics, Sales Strategy, Technology
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Most producers of beer, wine and spirits have some form of sales reporting/trade marketing solution in place to help them manage their business. Whether it is a collection of manual processes, a “home-brewed” technology solution or a third-party software tool, there has never been a better time than now to reassess the overall effectiveness of…

April 24, 2015 · by Tim Jones · Events, General, Marketing, Sales Strategy
Braft Beverage Expo 2015 Logo

I’m excited to be participating in the upcoming Craft Beverage Expo in Santa Clara, CA  on May 6th – 8th.  This is their second annual event and is really big already!  Over 100 exhibitors and lots of great sessions led by industry experts will take place throughout the 2 days around topics including Business Development and…

February 19, 2015 · by Tim Jones · Sales Strategy
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I recently saw some great insights from my old colleague, Charles Gill from Winemetrics, regarding a downward trend in wine in the on-premise.  Craft beer and cocktails are clearly hot categories for consumers, but sales execution has something to do with it, too.  Charles’ analysis is focused on on-premise chain business and their beverage menus/promotions, but is…

January 21, 2015 · by Jim Thompson · Sales Strategy
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This presentation was the outcome of our last GreatVines staff retreat, where we developed and refined our product messaging. John talked about it in our inaugural newsletter titled “THE JUICE” (subscribe below). It helps explain what we do and more importantly why we do it, from basic CRM concepts like “know your customer” to more advanced concepts involving analytics…

October 1, 2014 · by Cort Kinker · Sales Strategy
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The technology available in the Beverage Sales market today has created two camps that are both competing for the same sales and customers. Some companies stick to old formulas, often implemented several decades ago, and rely on the written word and Excel spreadsheets to document their sales, activities and goals.  Other companies take a more…

September 12, 2014 · by Tim Jones · Sales Strategy
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Pharrell Williams is not the only one making people happy in 2014. One of our core goals and founding tenets at GreatVines is 100% Customer Satisfaction. After implementing ZenDesk (customer support software solution) two years ago to help manage all support related issues, we have handled over 5,500 tickets submitted by our customers. They contact…

September 4, 2014 · by Tim Jones · Sales Strategy
Saleswoman-with-tablet

According to the National Restaurant Association and the U.S. Census Bureau, this summer saw Eating and Drinking Place Sales in the U.S. , an indicator of how much consumers are spending in the on-premise, grow to its highest point on record. That equalled $47.3 billion in on-premise sales in the month of July alone. This…

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