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Changes occur whether we are ready or not, whether we want them or not. Change is not only constant, it happens faster than ever before and if we don’t change, we become obsolete. If we are to provide alcohol to responsible customers and consumers, we must adopt 21st century sales and distribution opportunities or we lose confidence and trust from our stakeholders. We must constantly pursue innovation, collaborate with our partners, share “Best Practices” and continuously embrace and Take Advantage of Change.

The successful arc for any organization is to adapt to the current reality, prepare for the future and be mindful of the past. This requires constant change gleaned from lessons learned and innovative thinking. While good ideas need to be shared, it’s just as important that poor ideas need to be recognized and discarded. Additionally, we cannot be singularly focused on just increasing the bottom line. As responsible citizens, our role, and that includes industry, is to also monitor and assess newly implemented practices in all jurisdictions not just from an operational efficiency perspective, but also from a public health and safety viewpoint.

NABCA’s 80th Annual Conference will provide us with ideas and thoughts about how best to incorporate Change and Take Advantage of existing opportunities. I