National Account Management: Challenges & Best Practices
Part of my thirty years in beverage alcohol sales for major suppliers included National Account Management. When I was [...]
A Mobile Evolution for GreatVines
It's been 15 months since I first introduced Serenity to the GreatVines community. Our newly formed Serenity Task Force [...]
GreatVines’ New Data Infrastructure Technology
The speed of technology advancement in the data world has been staggering in the last several years. Just as your smart [...]
Maximize Distributor Relationships During OND with These Guiding Principles – Part Two
Making sure your distributor relationships are solid should be your primary goal this OND. Tim Jones, our Chief Custome [...]
Women’s Leadership Council Conference Follow Up
Earlier this month, I had the opportunity to attend the Women’s Leadership Council Conference put on by the Wine & [...]
Maximize Distributor Relationships During OND with These Guiding Principles – Part One
Navigating the three-tier system during the intense pace of OND as a supplier isn’t easy. It comes with unique challeng [...]
Spread Too Thin? Keep Goals Manageable and Simple to Win
A jack of all trades and master of none is almost always consigned to a subsistence living. To really attain the pinnacl [...]
Account Call Sequences Help Optimize and Streamline Retail Execution
We have all had experiences with onboarding at a new company. It can be exhausting, confusing and frustrating to remembe [...]
How Embedded Analytics Drives Improved Sales Execution
In the hyper competitive world of beverage alcohol sales, organizations must leverage technology to enable their sa [...]