John Collins

About John Collins

John Collins is CEO of GreatVines, which generally means he inherits all the tasks nobody else wants to tackle. A veteran technology executive with experience across all tiers of the beverage alcohol industry, John developed his ability to tackle a wide array of challenges during the significant tenures he enjoyed working both within large tech firms like IBM Global Services and for a number of emerging software solution development companies. John is renowned for forming strong teams and managing change in a highly effective manner. John gained great insight during the ten years he spent leading the technology function at Beringer/Foster’s. John also handled the duties of Vice President of Marketing, at Beringer/Foster’s where he led the company’s direct-to-consumer business. He spent time in the wholesale tier of the business as CIO for Standard Beverage, and did a stint as CIO for the Dean & Deluca luxury retail chain.