John Collins

John Collins

About John Collins

John Collins is CEO of GreatVines, which generally means he inherits all the tasks nobody else wants to tackle. A veteran technology executive with experience across all tiers of the beverage alcohol industry, John developed his ability to tackle a wide array of challenges during the significant tenures he enjoyed working both within large tech firms like IBM Global Services and for a number of emerging software solution development companies. John is renowned for forming strong teams and managing change in a highly effective manner. John gained great insight during the ten years he spent leading the technology function at Beringer/Foster’s. John also handled the duties of Vice President of Marketing, at Beringer/Foster’s where he led the company’s direct-to-consumer business. He spent time in the wholesale tier of the business as CIO for Standard Beverage, and did a stint as CIO for the Dean & Deluca luxury retail chain.
Though his name is reminiscent of bourbon, lemon juice and simple syrup, John Collins prefers to beat the summer heat with lots of carefully constructed margaritas, and plenty of beer and wine.

Keeping Beer Competitive in a Changing Market – Good News and Bad News

By |2020-08-10T08:11:02-08:00June 28th, 2018|Categories: 3-Tier System, Craft Beer|Tags: , , , , , |

Back in May, Beer Business Daily (BBD) reported on growing clouds surrounding the beer segment of the beverage alcohol [...]

The Pace of Change Cements the Need for Better Tech Tools

By |2020-08-10T08:35:35-08:00August 15th, 2017|Categories: 3-Tier System, Surveys, Technology|Tags: , , , , , , |

Continuing the trend after a banner year for all liquor sales, the beverage alcohol industry is expected to continue to [...]

Trust But Verify – How Data Visibility Keeps Honest Employees Honest

By |2020-08-10T08:40:00-08:00June 15th, 2017|Categories: 3-Tier System, Technology|Tags: , , , , |

The Russian proverb made famous during the Cold War says, “trust, but verify”.  Pragmatic advice that can be applied to [...]

Choosing a Sales & Marketing Solution: Best-in-Class Tools vs. Integrated Platform

By |2020-08-10T08:49:11-08:00March 30th, 2017|Categories: 3-Tier System, Technology|Tags: |

Should you engage a best-in-class solution to automate each specific facet of your organization’s beverage sales and ma [...]

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