Data Maintenance: 4 Tips for Preventing Bad Data from Skewing Growth
With your sales teams on the phone, Zoom, or potentially out in the field working to bring a strong close to the year, [...]
Use Dynamic Account Sets for More Intelligent Sales Execution
Account Sets, or targeted groups of Accounts, have been a part of our platform for quite some time now. Many customers [...]
Serenity State of the Union
It has been nine months since our last Serenity article and exactly two years since we first introduced it to our partn [...]
Use Sales Analytics to Plan for On-Premise Reopenings
Since the onset of Coronavirus we’ve covered work from home strategies and how to leverage CRM to boost sales. Analytic [...]
Foster Growth by Treating Your Dashboards Like a Well-kept Garden
Veggie gardening has been an interesting road for the Cittadini clan, and in an odd way strangely represents the challe [...]
National Account Management: Challenges & Best Practices
Part of my thirty years in beverage alcohol sales for major suppliers included National Account Management. When I was [...]
A Mobile Evolution for GreatVines
It's been 15 months since I first introduced Serenity to the GreatVines community. Our newly formed Serenity Task Force [...]
GreatVines’ New Data Infrastructure Technology
The speed of technology advancement in the data world has been staggering in the last several years. Just as your smart [...]
Spread Too Thin? Keep Goals Manageable and Simple to Win
A jack of all trades and master of none is almost always consigned to a subsistence living. To really attain the pinnacl [...]