National Account Management: Challenges & Best Practices
Part of my thirty years in beverage alcohol sales for major suppliers included National Account Management. When I was [...]
A Mobile Evolution for GreatVines
It's been 15 months since I first introduced Serenity to the GreatVines community. Our newly formed Serenity Task Force [...]
GreatVines’ New Data Infrastructure Technology
The speed of technology advancement in the data world has been staggering in the last several years. Just as your smart [...]
Spread Too Thin? Keep Goals Manageable and Simple to Win
A jack of all trades and master of none is almost always consigned to a subsistence living. To really attain the pinnacl [...]
Account Call Sequences Help Optimize and Streamline Retail Execution
We have all had experiences with onboarding at a new company. It can be exhausting, confusing and frustrating to remembe [...]
How Grgich Hills Drove Continuous Improvements
While we strive to populate this blog with impactful ideas, strategies and best practices for upping your sales and mark [...]
Dragging the Wine Business into the Data-Driven Present
Ben Salisbury said out loud what many in the wine industry know but would rather not admit. “In perhaps the most compe [...]
What Suppliers Don’t Know About CRM
They may sell no wine before it’s time, but for wine producers in the US and abroad, it is well past time to adopt the [...]
Reasons to Switch to the Lightning Experience in GreatVines
In anticipation of the coming opportunity for GreatVines customers to migrate to the latest Salesforce UI – the Lightni [...]