Learn how the GreatVines solution helped DBU USA achieve a high level of granular marketing and sales spend visibility and analysis in every account for the successful US rollout of leading Italian Grappa distiller Bonollo.
Client Profile
DBU USA Inc. is a fully-owned subsidiary of Distillerie Bonollo Umberto Spa, the largest and leading grappa distiller in Italy. DBU USA Inc. provides marketing and sales support for two key grappa brands: Grappa of Amarone Barrique and Gra’It – Vera Grappa Italiana. DBU USA has launched its initial US sales campaign in New York and Florida with plans for further expansion.
Excerpt from the DBU USA Case Study
Challenges
- Ramping up initial sales for product in US markets
- No existing process for planning, executing and tracking results of sales/marketing efforts
- Read more in the full Case Study…
Solutions
- GreatVines engaged to implement management automation for each sales rep
- Solution configured to include all POS expenses as well as incidentals
- Read more in the full Case Study…
Results
- Thresholds enabled the identification of “hidden winners” among accounts
- Greater capability to incentivize sales teams
- Read more in the full Case Study…
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