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Beverage Sales 101: Adopting Technology for Best Execution in the Market

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Brewers on laptop

Whether you’re just starting out or an established beverage company, this last year made the need for technology adoption even more essential for success. If you’ve been living in spreadsheets, there’s no better time to update your internal processes to give your sales team an advantage in the market.

Watch our latest video to get insight into how beverage industry sales are changing, and how you can use technology to empower your company to achieve more strategic sales execution practices to deliver better results.

Adopt Technology for the Best Sales Execution

You can’t succeed in today’s market without leveraging the right technology. Even though sales in the beverage industry are traditionally built on relationships, perhaps what’s become more important is the strategic focus and quality of the interactions with those relationships. The addition of technology exposes opportunities for better productivity and higher value returns.

It’s important to remember that it’s not necessarily the best product that wins. At the end of the day, it’s the best execution in the market that matters.

It's The Best Execution

Three Things Your Beverage Sales Technology Should Be

Automated

Save yourself an immense amount of time by finding a technology solution that automates your processes and allows your team to collaborate with the highest level of efficiency. Go from having to manually target accounts and recap results in spreadsheets to systematically identifying opportunities and automatically measuring results that are visible to the entire team.

Focused

Show up to Accounts prepared by utilizing technology that shows you the right products and sales activities to execute against. Having actionable insight into your sales data takes the guesswork out of your strategy, improves internal sales direction, and helps your team execute more efficiently in every Account.

Informed

Look for sales technology that goes beyond basic information storage, and find one that provides calculated and strategic direction from your data. This ensures that you facilitate the right activities, for the right products, at the right time, in the right Accounts, and effectively act on them. Provide visibility into key metrics and actionable reports to your team in the field and you’ll see better strategic alignment, communication and execution.
GreatVines provides a better way to manage your beverage sales process through our all-in-one technology platform. Our team of industry experts works hard to ensure that we provide you the tools you need to go beyond just servicing your accounts to executing in the market with strategic precision. Empower your high performing team with GreatVines.
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